http://fluidforms.eu/start/index.php
The Fluidforms website allows customers to design their own products (such as pepper mills and fruit bowls) by interacting with a Flash website, or inputting certain data. The concept could not work were it not "digital" as the way the products are designed and manufactured relies on computer technology. It can exist purely because it was "born digital".
The people who designed the BBC site are Amanita Design. There is an excellent game here:
http://amanita-design.net/samorost-1/
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